When we think about mobile application, we normally referred it as an app, is a type of application software designed to run on a mobile device, such as a smartphone or tablet computer.

Mobile applications basically is an extension of PC application. However, Apps are generally less complicated as PC application such as UI, coding design and function is limited too. And App is reliant on Internet to extract data form the Web Server. The revolution of App is started by Apple Inc. and its App Store, which offers thousands of applications for the iPhone, iPad and iPod Touch.

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Faster Access Time

Generally user can access to system via APP faster than using web browser unless data line is having slow connection problem.

App help improve and increase customer engagement

By installing App in the mobile phone, seller is able provide faster and easier way to send information to customer such as latest news and promotion plus location too for better navigation to physical shop. This really helps to build and enhancement customer engagement experience.

Better Branding Strategic

Due to App is installed at mobile phone and is constantly visible to user, by default is provide a better presence then web browser and user able to see the app as and when using mobile phone for any transaction. Thus help to build a good branding and increased customer loyalty.

App save cost

App reduce costs of SMS messages and paper newsletters. App simplify communications channel by instantly and directly sending message to customers. App also help to reduce staff workload such as answering customer phone call.