Generally user can access to system via APP faster than using web browser unless data line is having slow connection problem.
By installing App in the mobile phone, seller is able provide faster and easier way to send information to customer such as latest news and promotion plus location too for better navigation to physical shop. This really helps to build and enhancement customer engagement experience.
Due to App is installed at mobile phone and is constantly visible to user, by default is provide a better presence then web browser and user able to see the app as and when using mobile phone for any transaction. Thus help to build a good branding and increased customer loyalty.
App reduce costs of SMS messages and paper newsletters. App simplify communications channel by instantly and directly sending message to customers. App also help to reduce staff workload such as answering customer phone call.